You’re organisation’s most valuable asset is its reputation.

This makes public relations (PR), one of the most important areas to focus on.

Public Relations is all about identifying publications, magazines, newspapers and online publications that matter to your organisation and make sure that they are on your side through effective engagement and creative two-way communication.

The tools we employ include persuasive press release writing, copy writing, results-driven media relations, engaging social media campaigns and proven experience in the research and development of effective internal communications strategies. Prevention is the best cure for any PR disaster, but if the going does get tough, we can also provide outstanding and effective crisis PR support.

Your goal might be to need more people to hear about your business, or to promote a new product, service or event. Whatever your reasons for wanting to increase your visibility in the media we can help you. 

Our staff has over 30 years combined experience and as former journalists themselves they know how to pitch stories in a way that will maximise their exposure in the press in a positive way.  

We can also help and advise you on different and innovative ways to capture a journalist’s attention, such as a case study or unusual picture or viral video, which can sometimes mean the difference between being noticed and or not being noticed.

Campaign Planning, Research and Evaluation

Understanding is the foundation of effective PR. Our campaigns are built on insight, research and detailed planning.

We get to know you, your target audiences and your competitors. We identify key journalists and influencers in your sector and the channels that are relevant to your audiences.

We use this understanding to develop strategic and objective-driven PR campaigns that can help you to achieve your goals. After all, it’s not just about cuttings, it’s about results.

Social Media

Reputations are, arguably, at their most vulnerable online. Brands can be built or destroyed, seemingly in the blink of an eye.

The risks are high, but so too are the PR opportunities. The important point is to be clear about objectives – what exactly are you trying to achieve? Numbers of Facebook ‘likes’ or Twitter followers are not goals in themselves but a means to an end.

We can review your current social media activity for PR purposes, help you to understand what social media can and can’t do, create effective campaigns which integrate seamlessly into your wider PR and marketing activity, monitor and evaluate the results.

Internal Communications & Employee Engagement

Effective internal communications can help to engage, motivate and retain members of your team.

By knowing what is going on around them – and why – people feel a sense of ownership in what they are doing. This can have a very direct and positive impact on commercial performance.

Our PR team can provide support to review the current situation in your organisation and make recommendations for the future, as well as develop and execute creative internal communications campaigns.

Crisis PR and Reputation Management

Accidents happen, mistakes are made and actions have unintended consequences.

When things go wrong, reputations can be damaged if the situation is handled badly yet, in contrast, if things are handled well, good reputations can be preserved and even enhanced.

Effective planning is the key to success in crisis PR management which includes anticipating problems, being prepared and having clear lines of communication. We are experienced in all aspects of crisis PR, so don’t panic, we can help!